on various online platforms, we signed up to share our lives with friends; simple moments, private memories, the small stuff that makes us feel close.

somewhere along the way, sharing turned into performing.

feeds became stages. a tiny group chased fame while the rest of us were asked to keep watching.

Frynds is a course-correction.

you choose your circle. you choose what to keep and what can fade with time.

your memories aren’t bait, your attention isn’t inventory, and your data isn’t for sale.

this is social media, but for humans: private by default, personal on purpose.